Like a brochure or a display advertisement, a properly designed website can attract new customers to your business. Quite simply, it's another way for people to locate you.

In consulting with small business owners, we have noted there is often a reluctance to "go on the web." We have traced this most curious phenomenon to a general uneasiness with technology (changing the way business has always been done) and a lack of qualified internal personnel to manage the web presence (loss of control).

We often hear the objection that the business already has enough customers and does not need to go online.

Why have a website if you do not intend to sell products or services online?

A website can save you time and money! Instead of people calling and asking

"Can you send me information on your small business services"

"What are your store hours?"  "How do I get to your office?" "Do you take credit cards?" etc.

They can help themselves to the information on your website.

This frees up your staffs' valuable time by not having to continually answering repetitive questions from your customers.

Think of your website as the introduction before the introduction. It enables potential customers to find out about your business, pricing, products and services. Also, a professionally designed Web site can help differentiate your small business from your competitors.

Your website can incorporate ecommerce enabling technologies such as secure online credit card ordering, product availability, product features and pricing.

It should also act as an integral part of your overall marketing strategy. A properly designed website is an increasingly important marketing tool for small businesses. Your web presence should reinforce and compliment your marketing message to help compel customers to purchase your products or services.

If your not sure where to start, we can help your small business develop a comprehensive web development strategy that focuses on your industry and target clientele.

For more information and a FREE initial consultation on Native Technology, Inc.'s website development, site design, optimization or promotion services.

email Dan or give us a call at 214-215-1764

The Groundwork
Web development involves careful planning and assessment of the website's aims and objectives and the needs of your target audience. Simply rushing to "get something up" on the web without careful planning and consideration of the potential effects on your customers, employees and suppliers is a sure plan for failure!

Content Development
Developing static and interactive web page content that is timely, informative and captures your visitors attention is essential in building a successful site. We offer full service content development and consultation services utilizing existing company materials or custom created content.

Website Design
Graphic design, user interface development and technical implementation, with an emphasis on speed, compatibility and ease-of-use

Web Site Re-Design
If you already have a web presence, we can redesign, update and optimize your site to make it more appealing and effective. If your are looking to add services or capabilities to your web site, we can help there too.

Site Management, Marketing & Search Engine Submission
Proactive site management, ensuring your site remains up-to-date with fresh relevant content. Our company offers website promotion, search engine submission, link development and online marketing strategies to fully exploit all the opportunities offered by the web.

e-Commerce
"e-Business" is the new standard by which ALL business models will operate in the future. Today's customers increasingly demand instant, online information about products, pricing, and delivery.

We provide "e-enabling" services such as accepting real-time credit card orders, inventory control, online catalog services, customer relation management and more all securely via the Internet.  

Content Management Services

Keep your website fresh, up-to-date and appealing with our content services.

Why Not Build the Website Yourself?

That is an excellent question! Some people do build their own web sites. There are product reviews in almost every computer magazine for new web construction tools. It seems so tempting! How hard can it be?

The answer depends on how professional you would like the finished product to be, how much money you're willing to spend, and how successful you want your web site to be.

A combination of the best software tools alone may cost you several thousand dollars. Then you'll need training on how to properly use them, or you will need to spend many, many hours learning them by trial and error.

A course on your image editing software package is a must! You'll also need to read a few books on good site design to avoid "beginner" mistakes. Possibly other books on HTML, meta tags, PHP etc etc ... you'll also need information that covers how to design pages look on different browsers or platforms with differing resolutions and color depths.

And don't forget to build a few sites for practice... there's no substitute for experience! With four to six months of your time and several thousand of your hard earned dollars, you'll finally be ready to begin building your own "professional-looking" website. Although we might exaggerate certain elements a little bit, it is meant to show you that you need to spend a lot of time, effort and money before you are able to layout and build your very own web site. As with most things in life - you get what you pay for...

What we recommend is that you focus on your business and the message you want to deliver with the site. That is what YOU know best! And We will handle the art and science of building a good web site. That's what our designers do best. Working together, you'll have a better more effective website, in less time and at a lower total cost.

And a lot less aggravation!!